Brainstorming
The idea is registered, reviewed and accepted. Only then does the roadmap open.
prj — 0052023 — 2024 · PRODUCT DESIGNER
launchingmax
A startup foundry and investor, architected as a digital product
Designing a product for a startup is challenging enough. Designing a platform whose core function is to “incubate, direct, and manage dozens of other startups” requires a completely different architectural mindset.
- role
- Product Designer
- timeline
- 2023 — 2024
- team
- LaunchingMax (studio + investor)
overview
LaunchingMax was a UK-based investment and venture-building firm with a distributed team. The company’s primary value proposition was providing comprehensive Startup Visa services, with the ultimate vision of operating as a full-fledged supportive center for international entrepreneurs.
My role as a Product Designer demanded constant navigation between the “macro” view (building the company’s core platform) and the “micro” view (crafting the individual client startups).
Architecting the Mother Platform
The journey of building a startup for immigration purposes is inherently long, ambiguous, and anxiety-inducing for clients. To solve this, we built the comprehensive LaunchingMax tracking platform.
This portal allowed founders to monitor their entire journey from a single, centralized dashboard. We translated complex product development milestones and convoluted legal visa stages into a clear, visual timeline, providing clients with real-time transparency into their startup's progress.
Visual identity
Name, logo and the visual kit the startup will be recognised by.
Website
Designed and built by LaunchingMax’s own designers and developers.
IP
A PCT filing through WIPO, so the idea is protected before it is pitched.
Pitch deck
One story for investors, support centres and the visa route alike.
Intro video
Filmed and edited in-house to complete the presentation.
CVs
One for the founder, and one for each teammate.
Business model
How the pillars of the business fit together, on one page.
Business plan
The document every investor and support centre asks for first.
Completion
Identity, financial and work documents, gathered for the application.
The Startup Foundry (Client Services)
Alongside the main platform, I functioned as the lead designer for dozens of startups in our incubator. This required extreme adaptability, speed, and cross-disciplinary design skills.
I managed the complete lifecycle of these startups: from initial ideation and visual identity creation to crafting investor pitch decks, designing marketing collateral, and ultimately developing the full UI/UX for their respective websites and applications. Every output was strictly tailored to meet the diverse standards and specific needs of different clients.
Final Deliverables & Achievements
Working at LaunchingMax was a masterclass in scale and versatility. Key deliverables included:
The LaunchingMax Portal: A dedicated tracking dashboard that demystified the Startup Visa process.
Corporate Identities & Pitch Decks: Branding and investment documentation for dozens of early-stage ideas.
End-to-End UI/UX: Fully functional websites and applications for portfolio startups across various industries.
- Process Transparencysuccess metric
Transforming a high-stress immigration and technical process into a clear, trackable user experience on the main platform.
- Rapid Context Switchingsuccess metric
The ability to seamlessly pivot between entirely different visual languages, target audiences, and business models for various startups within a single workday.
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