iranbroker

When I joined IranBroker, the team was mid-migration from v1 to v2 — a mid-scale redesign meant to move the product past an outdated system and visual language, not rewrite the information architecture from scratch. The migration came with real technical constraints: the redesign had to happen mostly at the UI layer, not in the underlying architecture.

As the product designer, I decided to treat that constraint as an opportunity. Instead of designing from zero, I focused on getting the fundamentals of the user experience right and landing a coherent UI kit across the whole site. Along the way I found and fixed several parts of the system that had effectively stopped working — not as a separate project, but as a natural part of any redesign that actually follows the user's real path.

To understand what Iranian traders actually needed, I designed and ran an exploratory study for v3: a survey paired with in-depth interviews across 20 to 30 traders from different market segments. What came out of it shaped every later decision on the user dashboard — including the decision to design a dashboard that, for the first time, brought financial institutions onto the platform as their own user type, not just individual traders.

V3 ran on three parallel tracks I pushed forward at the same time. As the design-system designer, I built a unified design system for IranBroker and rolled it out across the whole site as I built it — the redesign and the design system weren't two separate phases, they were one process, and new features took shape inside that same process.

Building on the same research, I designed a dashboard for financial institutions that let them use IranBroker's features and services at an organisational scale — a product the platform had never had before.